Hire an Offshore PPC/Google Ads Specialist Who Spends Your Budget Like It's Their Own

  In the UK, outsourcing pay-per-click (PPC) management typically costs between £300 and £2,000+ per month for small-to-medium businesses (SMEs), while enterprise-level campaigns can scale from £5,000 to £10,000+ per month. The overall market average for a standard UK monthly agency retainer sits right around £1,040 per month.

A PPC specialist manages paid advertising campaigns across platforms like Google Ads, Microsoft Ads and Meta. Their main job is to drive targeted traffic, generate leads or sales, and maximise return on investment by making sure ads reach the right audience at the lowest possible cost.

• Campaign strategy: Designs paid advertising campaigns around business goals such as brand awareness, product sales or lead generation
• Keyword amp
• audience research: Identifies search terms, audiences and buyer intent worth targeting
• Ad copywriting &amp
• design: Writes strong headlines, ad descriptions and CTAs that encourage clicks
• Budget management: Allocates and monitors spend to control CPC and avoid wasted budget
• Data analytics: Tracks KPIs such as CTR, conversion rate, cost per lead and ROAS
• A/B testing: Tests different ads, landing pages and targeting to improve performance

A percentage-of-spend model rewards an agency for spending more of your budget, whether or not it improves results. A flat monthly fee means your specialist is paid the same whether your budget is £2,000 or £20,000, so their focus stays on your cost per lead and ROAS, not on growing your bill.

Yes. Your specialist works remotely from our India office, aligned to your UK hours, inside your Google Ads account, with NDA and secure access set up from day one.

A dedicated full-time specialist, all employer costs, workstation, HR, recruitment and a UK account manager, in one flat monthly fee. The work spans campaign setup and management, keyword research, ad copy, conversion tracking, Shopping and Performance Max, and monthly reporting.

Yes. Auditing existing accounts is a common starting point:  checking conversion tracking, campaign structure, wasted spend and audience targeting before optimising or rebuilding what's underperforming.

Google Ads and Microsoft Ads for paid search, Google Shopping and Performance Max for ecommerce, and GA4, Google Tag Manager and Looker Studio for tracking and reporting, with SEMrush and Ahrefs for research. We work inside the accounts and tools you already use.

Usually within about four weeks, from briefing through sourcing, shortlist and interview to onboarding. We handle the recruitment so you only spend time on the final interviews.

PPC experts usually charge in one of three ways: a percentage of ad spend, a fixed monthly fee, or an hourly rate. The right model depends on whether you need ongoing account management, a one-off setup, or strategic consulting.

• Percentage of ad spend: The expert or agency charges a set percentage, often around 10% to 20% of your monthly ad budget
• Fixed flat fee: You pay a set monthly management fee, regardless of how much your ad spend changes
• Hourly rate: Freelancers or consultants charge by the hour, often ranging from £50 to £200+ depending on experience