Hire an Offshore Content Writer Who Writes in Your Voice

The cost depends on how experienced you need your writer to be and the type of content they'll be producing. With Aspire, you pay one monthly fee for a dedicated Content Writer rather than paying by the word, article or hour.

• Mid-level Content Writer (4–7 yrs): £1,400/month with Aspire
• Senior Content Writer (8+ yrs): £1,900/month with Aspire
• Recruitment and HR are handled for you
• No employer NI or pension costs on top
• Your writer works with your business on an ongoing basis

Pretty much any regular written content your marketing team needs. Rather than briefing a different freelancer every time, you have one writer who gets to know your business and keeps the work moving.

• SEO blogs and articles
• Website and service pages
• Landing page content
• Product and category descriptions
• Guides and long-form content
• Existing content rewrites and updates
• B2B and SaaS content
• Content research and planning

Yes. We specifically screen for written English, communication and the ability to write naturally for the audience you're targeting. You also see their work and interview them before deciding who you want.

• Review relevant writing samples before hiring
• Assess their written English and communication
• Check whether they can adapt to British English
• Give them a test brief where needed
• Interview the shortlisted writers yourself
• You make the final decision on who joins your team

Yes. That's one of the main differences between Aspire and using a freelance marketplace or content agency. You choose one dedicated writer who works with your business and gets to know your brand over time.

• The same writer works with you each month
• They learn your tone of voice and content standards
• They get familiar with your products and services
• You don't have to explain the same things to a new writer every project
• Feedback from one piece of content carries into the next

Yes. If SEO is part of the role, we'll shortlist writers with the right search-content experience. They can work from briefs prepared by your SEO team or take on more of the research themselves, depending on their experience.

• Keyword and topic research
• Search intent research
• Competitor and SERP research
• SEO blog writing
• Website and landing page content
• Content refreshes
• Internal linking opportunities
• Tools such as SEMrush, Ahrefs, Surfer SEO and Clearscope where required

There's plenty of overlap, but the easiest way to think about it is that a Content Writer usually helps people find and understand your business, while a Copywriter is more focused on getting them to take action.

• Content Writers typically handle blogs, guides, articles and SEO content
• Copywriters typically handle ads, emails, landing pages and sales copy
• Many experienced writers can do a mixture of both
• Tell us what you'll need them writing most often and we'll shortlist accordingly

They don't need to get it perfect on day one. Because they're dedicated to your business, they learn your tone through your guidelines, existing content and feedback, and usually need less direction as they settle into the role.

• They review your existing website and best-performing content
• You share brand and tone-of-voice guidelines where available
• They learn the language your customers use
• Your feedback is carried into future work
• They can work directly with your marketing team and subject experts

The aim is to get to the point where you can send a brief without rewriting half the article afterwards.

You don't have to make the decision from a CV. We screen first, then you can look at relevant samples and speak to the shortlisted writers yourself before choosing anyone.

• Review their portfolio and relevant samples
• Look for experience with the type of content you need
• Interview them over video
• Ask how they research unfamiliar subjects
• Use a writing test where it makes sense
• You choose the writer you want to work with

Yes. Your writer joins your existing workflow rather than asking you to build a separate process around them. We match candidates to the tools you use where that experience matters.

• WordPress and HubSpot
• Google Docs and Microsoft 365
• SEMrush and Ahrefs
• Surfer SEO and Clearscope
• Your project management platform
• Your existing content briefs, templates and approval process

If you only need the occasional article, a freelancer may be enough. A dedicated writer starts to make more sense when content is something your business needs every week and you're constantly briefing, chasing or editing different people.

• Freelancers can work well for occasional projects
• A dedicated writer is better suited to an ongoing content calendar
• One writer develops deeper knowledge of your business
• Your tone becomes more consistent
• You spend less time briefing new people
• Monthly content capacity and costs are easier to plan

Usually around four weeks. We handle the searching and screening, then give you a small shortlist so you can focus on choosing the writer who feels right for your business.

• We learn what you need them to write
• We source writers with the right experience
• You receive two or three matched profiles
• You review their work and interview them
• A writing test can be added if needed
• We handle onboarding once you've made your choice